SEO

Search engine guidelines

Search engine guidelines do not stop with just bolding and titles. You have an extensive amount of optimization to perform even after this time-consuming task. Let’s go over a few additional optimization techniques that SEO Experts from To-the-TOP can automatically solve for you. I also encourage you to take a look at many top ranking websites and look for these methods being used. You will find that not a single web site skips over these fundamental practices. They are required if you plan to be a competitive web site on the big engines like Google.

IMAGE & LINK TAG OPTIMIZATION

Let’s continue to look at the high ranked Mortgage101.com website although you should take a look at many sites.

As you can see in this example when you highly any graphic on a website it will display image text. This text plays a factor in keyword density on most major engines. Proper optimization requires you to place these ALT tags on every image within your website. Not only must you place these alt tags but the words you use must also benefit your keyword density. You cannot just “throw” keywords into your tags or into your document randomly and without reason and logic. For example, as seen above: the alt tag to the “pre-qualify” button properly links to a website that has optimized keyword density content for the keyword phrase “pre-qualify for a home loan”. To optimize this by hand you not only must maintain the exact density of the page your working on but you may only use keywords that are properly optimized on the linking page. Of course, you could just dump keywords into your alt tags and hope for the best but to be #1 you must be the best and that is exactly what SEO Experts from To-the-TOP provide. SEO Experts from To-the-TOP can determine proper keyword density for not only the page it is optimizing but it takes into consideration the pages it is linking from. This makes SEO Experts from To-the-TOP an extremely powerful density optimization tool.

Not only do IMAGES must be optimized in this manner but links as well. Each link must have proper ALT tags in the same method.

SEO Professionals from To-the-TOP takes care of all of this for you. You do not do any of this by hand and SEO Experts from To-the-TOP uses its enhanced density engine to determine the best approach.

SEO Experts from To-the-TOP Will Optimize Title & Alt Tags:

  1. Images & Non Linking Images
  2. Text Links
  3. Table Titles (HTML Level)

Optimizing tags is an incredibly time-consuming task and it almost never turns out as planned. Making enough opportunity for keyword placement within a page without “spamming” is not an easy task. Don’t take the chance of your website being penalized for “keyword spamming”. Use SEO Experts from To-the-TOP and let it formulate the best place for keyword placement and protect every page from negative ranking.

 

Which is better? AdWords or SEO?

That’s a question that has sparked many debates and quite a few furious debates on numerous forums. The debate still rumbles on even now.

As an AdWords specialist myself you would probably expect me to believe that AdWords is better. However, that’s not actually true and to be honest I don’t believe the question itself has any value.

You see I believe both have their place in a well designed and executed web promotion strategy. Both of these approaches have their own strengths and their own weaknesses.

In fact, I firmly believe that no business should rely on just one way to grow its business. If you do that, you are also denying your business the extra customers that different strategies can bring and worse you are putting your business at significant risk.

For example, let us assume your business relies on SEO to bring in all of your sales. Where would that business be if your site suddenly dropped out of the search engine results? How long could you survive?

The same is true with AdWords as well. Google has been known to close down accounts if it feels you are breaking their rules. Imagine how much that would hurt if your only means of getting traffic to your website was through AdWords.

However what I really wanted to share with you is my view that AdWords is an excellent tool for SEO. Rather than treating these two approaches as competing techniques, it is far better to view them as complementary.

To understand the point I’m trying to make you first have to agree with me that the only reason you send traffic to your website is so that you can do business with the people you are sending there. If you are sending lots of people but none are buying then you are wasting your time.

So if you accept this fact then you must also accept that the keywords you should target for your website are the keywords that send buying traffic and not just lots of traffic.

What you need to do therefore is find out which keywords will send buying traffic. The only sure way to find out to do this through testing and this is where AdWords can be invaluable.

Using AdWords you can test lots of keywords very quickly. In a matter of minutes, you can send traffic to your site from a variety of keywords and test which ones give you the best sales.

Obviously, you need to run these tests for a while so that you can build up enough data to make an educated decision but we are probably only talking a few weeks before you start to get a good idea of the better keywords to target. You don’t have this advantage of speed with SEO. It could take months to get your pages to rank sufficiently high enough for a few keywords to generate enough traffic for you to be able to gather the amount of data to decide if they create good sales.

So my advice is you should generally always start by using AdWords to research your keywords so that you can then be sure that any SEO you then so will be using the right keywords. I would also suggest that you should continue with AdWords even after you have your keywords in place using SEO because this gives you two chances of getting the click and it also protects your business if one of these two processes suddenly stops working.
Scratch Map

You can get more great help and advice with website promotion from the To The TOP website.

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